In this mind map I researched the names of existing surfing brands, possible target audience, surf related words and possible names for my logo this information helped me to get an idea of how my logo should be who its aimed at and the possible names it could be called.
These drawing are quick coloured sketches of different logo icons this made me think about what I would want my final logo to look like or what one of these logo icons I could improve on to use as my final outcome.
My final logo ideas I wanted my icons to be simple but attract and relate to my target audience
the first logo was aimed at kids and the last 3 was aimed at adults
These are more final design ideas these ideas are less detailed than the others and the name brands are placed outside the logo icon rather than inside like the logo's on top .
These logos were callagrams (where the writing always takes the shape of the image) this helped me decide wether I wanted my final logo to be a callagram or not.
My final logo was taken from my final ideas I chose this one because its simple but still relates to my target audience this was edited on photoshop I went round the original pencil drawn logo in black so it looked more bold then coloured red, I erased my hand drawn writing and used photoshop text I used the paint bucket tool and filled the inside with red then added details.
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